“There’s a silver lining in some of this disruption,” said Connie Tolan, the city’s economic development specialist.
Tolan cited an April Harris Poll showing the pandemic has caused about a third of people in densely populated areas to think about migrating to smaller cities.
“Waverly is so well positioned for the work-from-home situation because Waverly Utilities has rolled out this robust fiber rollout — we’re a true gigabit city,” Tolan said.
The Welcome Home marketing campaign began in 2018 when employers came to the city worried they weren’t finding enough workers.
That led the city to partner with Amperage in Cedar Falls to survey residents and businesses to find out what leads current residents to call Waverly home, said Erin Bishop, research strategist and marketing director with Amperage.
“What stuck out, by and far, is really the welcoming — that sense of home, that it’s just the right place,” Bishop said.
Waverly Welcome Home went live Tuesday, featuring testimonials from people like Lorenzen, job search features and general information about the city’s businesses, schools, churches, businesses and other amenities.